Client: Louis Giacona Advertising, a New Orleans agency that services companies in tourism and hospitality.
Challenge: The agency needed to expand on an existing campaign for a French Quarter hotel.
Result: Action Copy brainstormed a number of variations on the campaign and for each one crafted tight, compelling copy aimed at a regional market.

The Excitement, The Adventure, The Inn Place To Stay
New Orleans is not a destination to be experienced from the window of a car. Hop into a horse-drawn carriage to view the historic French Quarter’s stunning architecture. Take a stroll through art galleries, museums, and quirky boutiques. Board a rattling streetcar for a ride down grand avenues of elegance. Nightlife, riverboats, fine cuisine and more, all steps from the front door of The Inn On Bourbon. With the best balconies on Bourbon Street, the Puccini Bar, and romantic courtyard pool, the IOB is truly the INN place to stay.